The Podol Mall has been conceived as a classical 3 level shopping and leisure centre suitable for providing a variety of quality goods and full range of services to its attendees. It is worth noting that the Mall complies with major rules and principles accepted in the industry with a special focus on merchandising, logistics, anchor tenants, public access sites and their proportions. The double entrance design ensures the facility round- the- clock operations. The project also accounts for major anchoring functions, such as grocery store, household goods store, fashion-oriented stores, center for kids, movie theatre, food court.
According to international classification principles and bearing in mind the Mall specification and design indices it might be referred to as “Neighborhood Center” type .
The Podol Mall functional characteristics might be classified as below:
Anchors as the Mall backbone:
Food Products – Cosmos Food Supermarket
Leisure and Entertainment – Movie Theatre
Fashion – Stores trading in Male/Female ready- to-wear clothes
Public Service Component – Club for Kids.
Shopping Gallery as one of the Mall major attractions:
Skin Care Shops & Drugstores
Restaurants & Cafes
Services provided – the Mall convenience:
Dress-making and Tailoring
Beauty Parlour, Express Manicure
The Mall design concept as a whole as well as its facades, in particular, have been drawn up and developed by RTKL (Great Britain) – an architect bureau of name and repute the world over majoring, among other things, in retail space (go for detail to: http://www.rtkl.com/). Their valuable recommendations on interior design have been also taken into account and highly appreciated. In this part of Europe RTKL has been known for its excellence in designing Metropolis – one of the most successful shopping centers in Russia.
A very special marketing concept has been drawn up and developed for the Podol Mall to effectively meet requirements, and expectations of potential shoppers with the aim to ensure stable growth in attendance rates. The Mall potential attendees are characterized by us as well-educated young people (mainly and substantially) with pro-active attitudes and behavior, open to new knowledge and non-standard solutions. Such individuals are usually appreciative of life quality and time-saving possibilities, such as convenient location, one-stop shopping possibilities, etc. Apart from shopping as such they are keen on other assets inherent in a mall which is viewed by them as a natural extension of family fare, living space where they feel comfortable and homelike finding everything they need for everyday routine. Our main message and mission is to provide a personal approach to each customer which is expressed by the PODOL MALL slogan: “We are always at home to you”. The name “PODOL MALL” (word for word: Shopping Center in Podol) identifies both, the site location ( Podol) and type (Shopping Center).
PUBLIC SERVICE FUNCTION:
Today’s shopping centers may be characterized by a relatively new trend, i.e. socially oriented operations located within the mall premises which, among other things, contribute to an increase in customer loyalty. Besides, it helps shoppers to positively distinguish a certain mall among other shopping centers. For the Podol Mall it is the Podol Kids Club – an education and development center for children providing a wide range of relevant services concentrated in a single place; as of now the Club would have no equals in Kiev.